Digital Marketing Services
Digital media solutions seek to connect business owners to their customers in meaningful ways and output valuable and personalised human experiences.
I help businesses connect with their customers through personalised digital interactions. By curating innovative, goal-oriented strategies, I aim to drive both growth and efficiency for your business.
With real data insights, I can enhance your marketing strategy, optimise frameworks and systems, help develop martech solutions, and upskill your team.
Why digital marketing?
Digital marketing is an increasingly core function of business in the modern world. From shaping your go-to-market approach to content strategies, and ad campaigns, whilst informing broader sales strategies and business goals. My aim is to effectively enhance your digital processes, services, and customer satisfaction with goal-orientated solutions.
How digital marketing grows business
My work starts with understanding your business ecosystem - identifying where to streamline processes, improve customer touchpoints and uncover new growth opportunities that deliver long-term ROI. With continuous optimisations, I develop a strategy that aligns with your specific objectives, resources, and audience.
For sustained growth, I usually recommend working together 6-12 months or more to ensure continuous improvements and effective use of data insights.
To stay ahead in the dynamic digital landscape, an 'Agile' test & learn approach is key to delivering adaptable and impactful solutions. Search engine and social media algorithms are constantly becoming more intelligent which is why digital marketing should be an ongoing effort to maintain your online visibility and reputation.
Embracing an optichannel approach
A well-rounded digital marketing project or partnership could include a mix of the following practices over the course of 6-12 months+. We'll strategise together to how to improve customer experience in each channel and which channels to prioritise.
- Starter website and branding creation: bringing your new business idea to life.
- Data Analytics: Tracking and attribution strategy for actionable data-driven insights that support decision-making.
- User Journey/Empathy Mapping: Building a deep understanding of how to enhance your customer experiences.
- Market Opportunity Analysis and Forecasting: Identifying relevant trends and opportunities to develop the business case for your marketing needs.
- Generative AI Integration and Tool Development: Innovative AI solutions to give you control and security over your data processes, including prompt engineering and scalable development frameworks.
- International Search Strategy: Expanding your reach in markets abroad and launching in new markets.
- Social Media: Creative campaign strategy and content creation. Ask me about my photography!
- Ad Copy Creative: Crafting compelling ad copy and visuals for lead generation or customer purchases.
- Display Ad Creative: Multimedia mix creative for engaging display ads.
- Paid Search: Don't just leave your campaigns running on 'auto'. Optimising PPC (pay-per-click) campaigns with a purpose-driven strategy can help you achieve maximum ROI and uncover new opportunities.
- Technical SEO: Improving website performance and Search Optimisation.
- Web Accessibility: Ensuring your website is accessible to all users.
- Localised SEO: Boosting your visibility in local search results.
- Content Creation: Producing content that resonates with your target audiences.
- Content SEO: Increasing your Search visibility with optimised content that follows Google Search guidelines and best practices.
- Digital PR: Strengthening your brand's online presence and reputation.
- Post-Campaign Analysis: Evaluating campaign performance for validated learnings and improving future campaign strategy.
- Impact Reporting and Insights: Providing detailed reports on the effectiveness, ROI and forecasting impact of implementations.
- Team Upskilling: Equip your team with the latest digital skills for continued success.
- Team Portraits: Corporate portrait photography helps you put the spotlight on the faces behind your organisation.
Want to discuss how we can elevate your digital presence and drive business growth? Contact me here.
Jake Vita - VXTX
"I recently worked with Hannah on a complex project that involved the advanced tracking of data, capturing data layer objects, and inputs across multiple platforms, including Hubspot, a complicated headless CMS, and other reporting platforms. Hannah solved the issues professionally, efficiently, and in a brilliant manner. It was also really easy to get in touch with any questions, and at no point was I left wondering “what if”. I couldn’t recommend Hannah enough, for a multitude of reasons."
Philip Fortuna - Campfire
"Fantastic strategic and implementation methodology. Hannah got me started and past all the confusing initial stages rapidly. Hannah is results and outcome focused and a huge strength!"
Viktor Petersson - Screenly
"Have had the pleasure of collaborating with Hannah on several SEO projects. Her deep understanding of SEO combined with her dedication and innovative approach consistently leads to excellent results. Hannah not only possesses a strong technical foundation, from on-page optimization to strategic link building, but she also brings creativity and keen analytical skills to every challenge. Her ability to interpret data, adapt strategies in real-time, and communicate complex concepts with clarity has been invaluable to our team. I highly recommend Hannah for any SEO role because she delivers top-tier work and demonstrates a commitment to excellence that drives tangible success."
Casper Arboll - Quotoro
"Hannah helped us form our first marketing strategy, helped align the team towards marketing goals and lead the development of a robust platform on which to build on."
Fela Sanu - iCrossing
"I had the pleasure of working with Hannah on several projects that combined SEO and automation, and I was consistently impressed by her expertise and proactive approach. She has an exceptional attention to detail and a deep understanding of SEO, which she seamlessly integrates with her technical curiosity. On one particularly successful project, we leveraged NGRAM data to enhance client visibility on FAQs, a solution that significantly improved search performance. Hannah’s ability to grasp the coding aspects of the project and proactively contribute to its execution played a key role in its success. Her blend of analytical thinking, technical knowledge, and commitment to delivering impactful solutions makes her a valuable asset to any team."
Daniel Liddle - iCrossing
"I had the pleasure of line managing Hannah during their time as an SEO Manager at iCrossing. They consistently demonstrated exceptional technical skills and were always in the detail, ensuring the highest standards in their work. Hannah also had a strong drive for innovation, constantly seeking new and creative ways to improve our SEO strategies. Their proactive approach and passion for optimisation were a great asset to the team."
Robert Keal - MediaCom
"Hannah has a singular gift for SEO and all aspects of the digital marketing journey. Thorough and dedicated, she can spot exactly where a brand needs to make meaningful changes - and implement those changes with incredible skill. Any team would be lucky to have her on board; she'll only make your site better!"
Contact me to discuss a new roadmap to growing your business
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