Why Good Marketers Love Cookies (And You Should Too)
Learn more about how cookies and cookieless tracking drive better ad campaigns, improve user experience, and help brands make smarter content decisions.
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Digital marketing and AI insights, know-how and thought starters.
Latest Insights
These 10 articles cover topics ranging from web development to SEO and GenAI insights.
Experiential Search for more helpful digital experiences
What comes to mind when you hear "Search Engine Optimization" (SEO)? If keywords and backlinks are popping up, you're thinking in pre-AI terms. Traditional SEO tactics, once designed to help search engines match text-based queries to webpages, are no longer enough.
SEO-led strategy to improve Customer Support Centre | Shell Global | Case Study
Digital content is the first and often the last point of contact for customers in a state of urgency. A global SEO strategy produces many benefits for both customers and support agents.
Start up marketing + sales | Smart Spaces | Case Study
Building a brand online and offline go hand in hand. Read the story behind Growth Marketing a white-label app.
High competition SEO | Spitalfields Market | Case Study
SEO case study competing for top #1 rankings when a brand name has competitors with closely related brand names.
Template OpenAI API in Google Sheets Apps Script integration
Find out how to integrate ChatGPT in Sheets with custom functions and a handy template to help you run tasks in bulk.
Tips to getting your site pages indexed or deindexed quickly
Find out about some behind-the-scene SEO methods for requesting and managing indexing of content to increase search engine visibility for a site.
Analytics basics for a NextJS site
A guide to installing website tracking pixels and analytics for a Next JS site, using Google Analytics and Google Tag Manager.
SEO basics for a NextJS site
A guide to creating an XML sitemap, robots.txt, metadata and setting URL rewrite rules for a NextJS site.
Guide to creating a Sanity Next JS webapp for beginners
Get started with making a headless CMS and modern Next JS site with these tips.